Advertising Jingles and Commercials – Radio & TV

By Tom Gauger

By now, after spending some time researching your advertising idea looking at radio and TV, you are ready to commit to an idea and company, but aren’t sure who to put your faith in. With so many supposed “experts” with a myriad of businesses from media companies, music houses, and those just looking to take your hard earned money, where do you go?

Finding “companies” or individuals lining the Google adwords column, offering a “proven” method or sure fire way to get you going with your advertising campaign, makes your job of not getting taken and getting the right people in place at reasonable costs, seem all that much harder.  So where should you turn, who can you trust, and what’s really important as a small business owner trying to make a splash in the water to increase your sales?

Let’s begin with rule number one – “Nothing is as good as it looks or as bad as it might seem.”  You’ve heard that expression before and it holds true here as well.  Companies making outlandish claims or offering services well under reasonable competition gives way for serious questioning.  Therefore, it is imperative that you find the right company offering the right services and at the right price – not the cheapest, but the right price.  Most of these companies that you should be looking at have been around for a while and have more of a track record than the pay per click advertising on the right hand side of search engines.  There’s absolutely nothing wrong with pay per click, and we use it with ReelMusicianPro.com but you should be aware of the ease of entering the marketplace with no real substantive experience and setting up shop virtually anywhere with or without experience.

Rule #2 – Set your goals realistically and do not go with a media or music company because of a high price. Don’t go with the cheapest, but going with the higher priced company does not insure a great commercial or great sounding music. Go with the company that has the portfolio that shines, is easily accessible, and takes the time to really get to know your products and service.

Rule #3 – Don’t expect more than what is reasonable for the budget that you are working with.  It is better to have fewer elements in the video or music behind your commercial that sound exceptionally good, than to try and cram the latest and greatest video effects, etc.

Rule #4 – Be careful with humor.  Humor is great in commercials when pulled off well.  But be aware, that writing and executing really good humor is not easy to do and so be advised to be careful with the “funnies”  When not done right it cheapens your commercial and image as well.

Rule #5 – Be flexible with your creative team.  If you’ve found a really good company like ReelMusicianPro.com  to work with, then give them the creative freedom to work with your initial idea and concept.  There’s nothing wrong with having a good idea of how you want things to go, and you should, but be prepared to look at some hybrid ideas that might actually make your end goal of effective advertising and increased sales all that more successful.

In short, do your homework and find a quality team and not the low priced or necessarily the high priced team, expressing a desire to have a quality commercial being careful with humor and not expecting more than what your budget can deliver.