Advertise on Radio – Top 5 Reasons You Should To!
By Tom Gauger
1.) Radio Produces Front Page Results.
When advertising with any media, it is important to be viewed and to be viewed with credibility. With radio you are front and center when your spot hits.
2.) Radio is Available Anywhere and Everywhere.
From the car, to your office to your home and on the ball field, radio is there. A true companion that your customers take with them virtually everywhere.
3.) The Emotional Appeal and Intimacy of Radio is Unequalled.
Ever try to tell a story? – of course you have. Would you rather tell it with a picture, write them or directly talk with the individual – Radio is still an incredibly effective way to communicate your story with complete intimacy.
4.) Radio
Escapes Advertising Clutter.
93 KHJ Radio mentions that, “Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about ten minutes of advertising per hour, devotes less than 1/5 of its time to ads. Radio is the uncluttered medium.”
5.) Radio Sells Immediately
It’s a proven fact and studies reveal that radio reaches your customers a couple of hours in advance of their big purchases of the day. Would you rather advertise before or after those purchases?
While we just briefly talked about some of the definite advantages to advertising on radio, we are well aware of the many benefits that cable TV and direct mail can and do produce in the advertising world. The fact is, that most companies run a broad advertising campaign running on a number of mediums. Not knowing your business and all of the particulars that go with your business, would make it hard for most anyone to create a marketing blueprint without knowing all of your business criteria. But the fact is that as a business you need to advertise. And where are you going to do that?
While we wouldn’t throw out direct mail as a viable advertising source, even though most your potential customers do, it still works very well and we all know that. What you might consider though, is a balanced campaign with both radio and TV and utilize many of the benefits that both of these mediums can and do produce – I suppose that McDonalds, Sherwin Williams Paint, Subway and so many other advertisers would find different ad routes if it didn’t work – but it simply does. And you can take that to the bank!